The film had its world premiere at the Sundance Film Festival on January 21, 2017, and was theatrically released on March 3, 2017, by Open Road Films. The film received mixed reviews from critics and grossed $13 million worldwide against its $5 million budget. According to IndieWire, it was one of highest grossing independent films of 2017. Many sources, including Rotten Tomatoes, have stated that when money spent on advertising is counted in the budget, the movie is considered a box office bomb.
Samantha Kingston (Zoey Deutch) wakes on Cupid's Day (February 12). She is picked up by her friends, Lindsey (Halston Sage), Ally (Cynthy Wu) and Elody (Medalion Rahimi), who joke with her about losing her virginity to her boyfriend Rob (Kian Lawley) that night. During class, Sam is handed a rose, gifted from her boyfriend with a nonchalant note. She is also given a pale colored rose with a note suggesting it is from another boy named Kent (Logan Miller). He later invites her to his party. During lunch the girls make fun of Juliet (Elena Kampouris), an outsider girl that they view as a "psycho". At the party, Juliet shows up, seemingly uninvited. Lindsay confronts her and the two fight, with Juliet leaving in tears. As they are driving back from the party, the car hits something and crashes.
Sam wakes in her room on Cupid's Day again. Thinking the previous day was just a dream, Sam continues on with her day but finds that the same events occur, and they again crash leaving the party.
Sam wakes up on the same day again. Realizing she is in a time-loop, she convinces the group to have a sleepover instead of going to the party, trying to avoid the crash. They avoid the crash, but find out later in the night that Juliet has killed herself.
Despite avoiding the crash, Sam wakes up on the same day again. Seemingly unable to break the loop, she angrily reacts to everyone around her, insulting her friends and family. At the party, she has sex with Rob, not enjoying the experience. She runs into Kent's room and breaks down in tears. Kent finds and comforts her, letting her stay in his room.
The next day, she skips school and spends time with her sister. At the party, Sam and Kent share a kiss. She hears the fight between Lindsey and Juliet from the hall and chases after her through the woods. Sam tries to stop Juliet, but she jumps in front of Lindsey's car, horrifying Sam.
Sam wakes up again with a sense of calm and understanding, knowing what she must do to end the loop. She goes about her day much kinder and considerate than she had on the first. She also breaks up with Rob and tells Kent that she has a "secret" to tell him. At the party, she tells Kent she loves him. She again attempts to save Juliet, but when Juliet attempts to run into traffic, Sam pushes her out of the way, killing herself and ending the loop. As she dies, a montage of good memories plays in her head.
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